For those of you who thought that, with the Primary Election finally in the rear-view mirror we’d be getting a break from that avalanche of TV ads, I have bad news.
Think again.
Former Republican Congressman Pat Toomey is already on the air in the Philly market with his first TV ad in his battle for the U.S. Senate against Democrat Joe Sestak.
In the spot Toomey runs down a checklist offering his views against those of the Democrat, painting Sestak as being out of touch with Pennsylvania and far too liberal.
Toomey lays out for voters what he maintains is “a clear choice.”
Either candidate, however, will be hard-pressed to repeat the devastating ad that the former admiral and Democratic underdog used to torpedo the longtime incumbent Specter.
The ad, which depicts Specter in his own words mouthing that he made the party switch to get re-e-LEC-ted, with a strange twang emphasizing the word, very possibly was the key to the race.
No less an authority than Terry Madonna, the longtime pollster from Franklin & Marshall College, calls the piece “the single most devastating ad in Pennsylvania history.”
The spot, created by the Campaign Group in Philly under the auspices of one of the masters of the craft, Neil Oxman, did what no amount of hand-shaking and talking heads could do. It used Specter’s own words to project exactly the image Sestak was trying to deliver. Ironically, the Campaign Group has done work for Gov. Ed Rendell, who was one of the biggest boosters of Specter.
Aside from the ad, there were some interesting numbers to come out of the Tuesday vote.
Sestak, who seemingly was an unknown just a few months before the election, took 64 of the 67 counties in the state.
Specter took a huge win in the city of Philadelphia, enough to give him the Philly region, despite losing the four suburban counties, but it was not enough to hold back the Sestak surge across the state.
While Specter took the city but lost the suburbs, that edge was basically offset by the vote in some far reaches of the Philly region, where he lost to Sestak in Lancaster, Berks, Lehigh and Northampton counties.
Now it’s on to November. The first Sestak ad can’t be far behind.
Think again.
Former Republican Congressman Pat Toomey is already on the air in the Philly market with his first TV ad in his battle for the U.S. Senate against Democrat Joe Sestak.
In the spot Toomey runs down a checklist offering his views against those of the Democrat, painting Sestak as being out of touch with Pennsylvania and far too liberal.
Toomey lays out for voters what he maintains is “a clear choice.”
Either candidate, however, will be hard-pressed to repeat the devastating ad that the former admiral and Democratic underdog used to torpedo the longtime incumbent Specter.
The ad, which depicts Specter in his own words mouthing that he made the party switch to get re-e-LEC-ted, with a strange twang emphasizing the word, very possibly was the key to the race.
No less an authority than Terry Madonna, the longtime pollster from Franklin & Marshall College, calls the piece “the single most devastating ad in Pennsylvania history.”
The spot, created by the Campaign Group in Philly under the auspices of one of the masters of the craft, Neil Oxman, did what no amount of hand-shaking and talking heads could do. It used Specter’s own words to project exactly the image Sestak was trying to deliver. Ironically, the Campaign Group has done work for Gov. Ed Rendell, who was one of the biggest boosters of Specter.
Aside from the ad, there were some interesting numbers to come out of the Tuesday vote.
Sestak, who seemingly was an unknown just a few months before the election, took 64 of the 67 counties in the state.
Specter took a huge win in the city of Philadelphia, enough to give him the Philly region, despite losing the four suburban counties, but it was not enough to hold back the Sestak surge across the state.
While Specter took the city but lost the suburbs, that edge was basically offset by the vote in some far reaches of the Philly region, where he lost to Sestak in Lancaster, Berks, Lehigh and Northampton counties.
Now it’s on to November. The first Sestak ad can’t be far behind.
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