Union hooks up with Bimbo

The Union, you know, the Major League Soccer team that plays its games at PPL Park in Chester, has a new sponsor.

Soccer teams are a little like NASCAR drivers, they plaster sponsorship logos all over the place.

So next year every Union player’s jersey will be emblazoned across the chest with the name of their new corporate sugar daddies.

Bimbo.

Stop smirking. It’s pronounced “Beem-bo.” Yeah, right. Too bad it’s not spelled that way.

Bimbo Bakeries, based in Horsham, is part of Bimbo Grupo, a huge Mexican firm. They own brands like Thomas’ English Muffins, Entemann’s and Strohman. But none of them will be emblazed on the chests of the Union.

Bimbo will.

Too bad they don’t have a cheerleading team.

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