New name for Harrah's Chester? Bet on it
That’s because after today the Casino and Racetrack will still be there. But will not.
Instead it will rebrand itself as Harrah’s Philadelphia. It’s understandable from an economic point of view. That is not making it sit any better with a lot of folks in Chester, who see it as a slight after the city opened its arms to welcome Harrah’s and usher in a new era of legalized gaming in Pennsylvania.
Ron Baumann is the new boss down at Harrah’s, and he offers a perfectly rational explanation for the name change. They want to expand and take advantage of the entire region. Very often people coming into the city will search for a casino and not come up with Harrah’s because it is listed as being in Chester. Which it is.
Chester Mayor John Linder is on record as not necessarily being thrilled by the change, but he understands the business sense it makes. He also understands that Harrah’s is not moving out of the city, and it will continue to pour money into the city coffers. The more money Harrah’s makes, the more revenue for Chester.
The casino is holding a bit of a celebration to mark the change, including a new Tony Luke’s cheesesteak joint and an appearance by world champion eater and current Wing Bowl kingpin Takeru Kobayashi attempting to break his own world eating record. Tomorrow the festivities continue with an appearance by southern rock icons Lynyrd Skynyrd on the field of the race track.
None of that will ease the sting some are feeling at what they perceive to be just one more slap in the face for a city struggling to reverse its fortunes.
What’s in a name? Obviously, today at Harrah’s that depends on whom you ask.