Anyone remember the classic line from 'The Graduate' when the father of his love interested decided to share a word with Dustin Hoffman?
Mr. McGuire wanted a word from a clearly mortified Hoffman, who was no doubt expecting the worst.
"I want to talk to you," he said. "Ben, I just want to say one word to you, just one word. Are you listening? Plastics."
If Mr. McGuire were around today and involved in journalism, he might offer a similar one-word bit of advice.
Mobile.
It's increasingly what we are all about.
Our role really hasn't changed all that much, but how we deliver that message, and how we interact with our readers, is undergoing something of a revolution.
And mobile is at the heart of it.
That's one of the reason we are undergoing the kind of convulsive, life-altering change that is currently shaking the industry to its core.
It's pretty simple, really.
We are going where our readers our.
In other words, on their phones and tablets.
Mobile.
I explain in my print column today.
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