Listening to our readers

If you ever for a second doubted the passion of the readers of this newspaper, come into the office some day and spend some time answering the phones.

That's what many of us did again and again last week, as readers weighed in on our new look.

During that process, I noticed a distinct pattern starting to emerge.

Many of our longtime, loyal readers did not care for the change.

They believe the type is smaller, lighter, and in general is more difficult to read.

On the other hand, younger people seem to like the new, energized look, the way the paper is organized, and the design items we are using to get information to our readers as quickly as we can.

Today we're throwing another wrinkle at readers, one I am guessing they are not going to be thrilled about. We're streamlining our TV pages. We will now use only a single page, with the full prime time graphic.

The phone lines lit up yesterday with people protesting the loss of the second page, which carried the afternoon and late night listings, as well as our movie guide. We're not dropping the movie guide. It will simply appear elsewhere in the newspaper. But we are going to live without those two other TV grids. I'm not sure how many people actually use them, but we just don't have the luxury of offering two pages every day.

You can read my print column on the reaction to our new redesign here.

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