'The Edge' is coming to Delco

No, U2 is not coming to Delaware County.

But 'The Edge' is.

Delaware County Council today will roll out the county's new public relations campaign.

The county poobahs will gather at SAP, out on West Chester Pike in Newtown, to roll out their new push to let everyone know what Delco has to offer.

Council is convinced the county has 'The Edge' over the competition, and they will be using a campaign dubbed 'Get the Edge in Delaware County' to push that message to businesses, municipalities and non-profits.

The new blitz comes just in time to capitalize on the millions who will be visiting the region in September for the World Meeting of Families and the visit by Pope Francis in Philadelphia.

Expect a full-court press in one of Delco's high-tech heartbeats - the glittering cafeteria of SAP America, the German-based software icon that has made Delaware County home for years.

What do you think the chances that front and center will be Council members John McBlain, Colleen Morrone and Michael Culp? Only a cynic like me would point out that the three Republicans are running for re-election in next week's primary.

Nice timing.

Make sure you follow reporter Kristina Scala on Twitter @Scala_Kris for live updates.

Comments

Stefan Roots said…
What? You don't expect Linder and Kirkland to be there?