The economic 'forecast:' Those calls for big storms cost money

It's one of those things I think about every time a big storm is in the forecast.

Especially when the forecast turns out to be not quite on the money - and we get considerably less snow than expected.

It happened again last week, when the nebulous "snow-rain line" did what is always seems to do. It shifted, or "wobbled" as one local forecaster insisted on telling us.

Bottom line? We got a lot less snow, and more sleet and freezing rain. It was still a mess, but it was not the major snow storm that had been forecast that could have paralyzed the region.v That did not stop many operations from shutting down. Schools closed, county government went dark in Media.

I always envision myself as a bar or restaurant owner, especially when these things are forecast for a Friday or Saturday night.

I can only imagine what they are thinking when they flick on their TV and the only thing they hear all day is, "All we can say is that if you don't have to go out, don't."

Of course not, stay inside and watch TV - and our non-stop coverage of reporters sticking rulers into the snow.

As I suspected, there is a real cost in terms of the hit to the regional economy in such instances.

Reporter Alex Rose talked to some experts about what all this weather mayhem actually costs.